Practical tips and advice on how you should approach a licensing negotiation.
Created by Ben Graziano, supported by the advice of IP expert Dr. Kamran Houshang Pour.
Licensing your technology to others is one way to generate revenue from it and/or partner with others to generate new technology. However, there is no such thing as a standard license; everything can be negotiated. In this film, licensing expert, Peter D. McDermott, gives some practical tips and advice on how you should approach a licensing negotiation.