The basics of technology licensing

Practical tips and advice on how you should approach a licensing negotiation.
10min

Licensing your technology to others is one way to generate revenue from it and/or partner with others to generate new technology. However, there is no such thing as a standard license; everything can be negotiated. In this film, licensing expert, Peter D. McDermott, gives some practical tips and advice on how you should approach a licensing negotiation.

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