Templates for writing customer-orientated value propositions

Use these templates to experiment with creating different versions of your value proposition for customers.

5min

There are many templates for creating customer-orientated value propositions for business and their offers.

One great example for businesses is Steve Blank’s:
Template
“We help X do Y doing Z”.

Sample
We help non-technical marketers discover return on investment in social media by turning
engagement metrics into revenue metrics.

Our recommended process for using a template like this? First, start by creating a Value Proposition Statement, using our Value Proposition Design Canvas, then test out different customer-orientated statements using different templates.

You can find a list of 10 Customer-Orientated Value Proposition Statements here.

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Templates for writing customer-orientated value propositions