How to build a story in to any talk

An expert unravels the secrets of great talks and explains how to tell a story that resonates and inspires action.
18min

In this TED-talk, communication expert Nancy Duarte explains how to convey ideas successfully. She talks about the power of weaving a story that resonates with the audience into your presentation. A skilled presenter knows how to tell a story that totally catches his audience and triggers a desired response. Learn how to do this and you can change the world.


A romp through the history of storytelling:
  • How to incorporate story into your presentation? 3:22
  • Aristotle: beginning – middle – end 03:49
  • The audience is the hero of your idea 04:01
  • Gustav Freytag’s pyramid 5:14
  • Discovering the shape 6:22
Use the shape [what is – what could be – what is – what could be – …]
  • The shape 06:45
  • Encounter Resistance 07:43
  • End with a call to action 08:26
How does the shape work?
  • Example one: The presentation of the first iPhone 09:01
  • Example two: “I have a dream” from Martin Luther King 11:50
What we mostly do… 16:01

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