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Value Proposition Design – a data-tech perspective
2min
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Value Proposition Design – a data-tech perspective
Simon Michel, the CEO of Swiss B2B software startup Prognolite, explains the importance of value proposition design.
Created by Ben Graziano.
In this video, Simon Michel, co-founder of Prognolite talks about the benefits of testing your value proposition thoroughly. A well tested value proposition and being able to communicate it clearly are crucial for convincing prospect customers. Obviously, communication is key in this respect.
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