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Develop a robust IP strategy
2h 37min
Intellectual Property

Develop a robust IP strategy

Protecting your Intellectual Property (IP) is vital. In this course, we provide an overview of the different forms of IP, including patents, trademarks, copyright and design rights. The course includes interviews with founders who provide their advice, plus an Intellectual Property Canvas, which you can use to assess your IP situation and develop a robust IP strategy.
2h 37min

Learn - core concepts

3min
3min
In this interactive film and accompanying information we cover the basics that every entrepreneur should know about Inte ...
5min
5min
A downloadable PDF that contains everything an entrepreneur needs to know to get started with Copyright protection.
5min
5min
A downloadable PDF that contains everything an entrepreneur needs to know to get started with Trademark protection.
5min
5min
A downloadable PDF that contains everything an entrepreneur needs to know to get started with Patent protection.
5min
5min
A downloadable PDF that contains everything an entrepreneur needs to know to get started with Design protection.
8min
8min
A short downloadable summary that compares the main ways to protect your Intellectual Property (IP).

Hear - advice from founders

4min
4min
Several startup founders discuss the importance of Intellectual Property (IP), share the lessons that they have learnt a ...

Explore – optional knowledge from the web

2min
2min
Startup guru Steve Blank shares some practical advice about sharing your idea without giving away your intellectual prop ...
1min
1min
This video provides an introduction to copyright and how it can help your business.
2min
2min
This video provides an introduction to Trademarks and how they can help your business.
2min
2min
This video provides an introduction to Patents and how they can help your business.
2min
2min
This video provides an introduction to Design Rights and how they can help your business.
26min
26min
An entrepreneur and an IP expert discuss the pros and cons of patenting and other forms of intellectual property protect ...
10min
10min
Practical tips and advice on how you should approach a licensing negotiation.
12min
12min
Learn how to use the Google Patent database to conduct a preliminary Freedom to Operate (FOT) search for your technologi ...
10min
10min
Search for patents and trademarks online using these free search services provided by various international organisation ...
10min
10min
Resources to help your business protect and enforce Intellectual Property Rights (IPR) in specific countries.

Apply - tools, games and examples

30min
30min
Use our Intellectual Property Canvas to analyse your IP status and Freedom to Operate and define an IP strategy for the ...
10min
10min
Develop an IP protection strategy based on your IP protection requirements and market timing using our decision tool.
5min
5min
A fun drag-and-drop game that tests your knowledge of the basic attributes of Patents, Copyright, Trademarks and Design ...