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Design a scalable value proposition
3h 14min

Design a scalable value proposition

An introduction to the topic of Value Proposition Design. In this course, we provide you with first-hand hints and tips from interviews with entrepreneurs; a Value Proposition Design Canvas that takes you through a structured design exercise to help you develop prototype value propositions; and, example canvases that have been filled out by different startups, along with videos of the entrepreneurs explaining their canvases.
3h 14min

Learn - core concepts

3min
3min
Learn what a value proposition is, why it is important and how to design one using our Value Proposition Design Canvas.

Hear - advice from founders

4min
4min
Several startup founders share their perspectives on the importance of effective value proposition design, they discuss ...
2min
2min
Simon Michel, the founder of Swiss b2b software startup Prognolite, explains the importance of effective value propositi ...
2min
Founder of Medusoil
2min
Dimitrios Terzis, the founder of Swiss construction engineering startup Medusoil, explains the importance of effective v ...

Explore - optional knowledge from the web

3min
3min
A short video explaining how to use the Value Proposition Canvas developed by Alex Osterwalder.
1h 0min
1h 0min
A member of the team at Strategyzer, the company that provides the original Value Proposition Canvas, offers some best p ...
38min
38min
A TED Talk by Dan Olsen, author of The Lean Product Playbook, explaining how to achieve Product-Market Fit.
4min
4min
A short animated film explaining how to create a basic product-market fit survey.
9min
9min
Validate your business idea using The Lean Startup method and the concept of a Minimum Viable Product (MVP), developed b ...
11min
11min
No matter what type of business you want to create, it helps to start with a Minimum Viable Product (MVP). By focussing ...
8min
8min
Learn how to create a "blue ocean" of uncontested market space and make the competition irrelevant.

Apply - tools and examples

45min
45min
Use our Value Proposition Design canvas to develop value proposition prototypes for different customer segments.
5min
5min
Use these templates to experiment with creating different versions of your value proposition for customers.